Rendition is a Swazi born Artist, Entreprenuer and co-founder of the independent label MotherLand X. He defines himself as being a creator of moments and uses his art as a tool to make the world a better place. This creative on the move tells us a little more about his unique experience.
“I started making music because I grew up in a household that always had music playing throughout my childhood, tunes from the likes of Brenda Fassie, The Fugees, Aaliyah, Sade to Mandoza, Mzambiya. I was fascinated by how it affected the people around me, it would make them cry,smile and dance,to me that was magical and I wanted to make people feel that way with my music.
My music is Hip Hop centered but influenced by so many other genres like Rock, Jazz, Soul and EDM. I never want to be described as a certain type of artist, I just want to evolve with every project I release, I constantly want to grow. The trick is create trends not follow to them, you have to think ahead of the current wave,they say life begins at the end of your comfort zone.
I’m releasing my debut project as a recording artist, the EP is entitled ‘Art.Love.Magic’ and it was recorded at the Legendary RedBull Studios in Cape Town in exactly 5 days. Entirely Produced, Written and Performed by me with the help of 3 features, C-Tea from Ghana and Sooks and Mandisa from Swaziland. It is a love themed body of work that talks about my journey, my aspirations and my current state of mind, centered around the first girl I fell in love with and how it led to where I am in my life right now.
I think the next step in the industry should be the empowerment of the artists, producers and other creatives to delve more into the business side of things and ownership of their art, things like publishing, distribution, synchonization are things every artist should know.
I’d encourage all upcoming musicians, in the industry to do their research about the history of music, watch interviews, read autobiographies of the people that came before you. There’s nothing new in this industry just a different approach to the same founding principles. Repetition is the father of all learning, find something you are good at and keep at it.” – Rendition
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